There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Sentiment: POSITIVE
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
A good advertisement is one which sells the product without drawing attention to itself.
The object of advertising is to get people to feel better about the product you're selling.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising doesn't create a product advantage. It can only convey it.
Advertising is totally unnecessary. Unless you hope to make money.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Sales may lead to advertising as much as advertising leads to sales.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
Great advertising, in and of itself, becomes a benefit of the product.