The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.
Sentiment: POSITIVE
I find very few folks are watching their Facebook feed, some are watching their Twitter feed, and all of them are watching their email box. So, while social networks are nice, email is still the killer application.
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.
Email has the virtue - sounds like a bad thing, but it's the virtue of being the lowest common denominator messaging protocol. Everyone can have it. It can cross organizational boundaries. No one owns it. It's not some particular company's platform.
While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.
Social media companies are a gold rush today, and time will tell if they survive. I have no use for them and can't see why people waste time on them. I much prefer physical meeting with true friends, so have never used the service.
There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.
You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce.
Inside a company, you can mandate that everyone use the same technology, which means you can go a little bit, I don't know, higher-fidelity than the lowest-common-denominator technology. There are a lot of things that Slack gives you that email doesn't when you think about internal use.
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