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Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

It's so easy to make things complicated in business.

Consumer electronics is a challenging one.

One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard to get and just aren't available for regular people like you and I.

Learning about and from your customers isn't always easy and requires a commitment to continual observation.

We're living at this funny time, where we're all urged to express ourselves as unique individuals, but on the other hand, we share a limited set of tools for doing that. It's easy to feel like nothing more than the sum of your consumer choices.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

It's really important we stay in touch with our customers and try to, over time, have more packages and flexibility than perhaps we have historically offered. And that's part of that tension that is healthy that is going on in the marketplace.