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You learn so much by having customers and figuring out what they want and keeping them satisfied.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

Customers are very demanding and well informed.

Your most unhappy customers are your greatest source of learning.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

When you know who your customers are, that can give you an edge on the competition.

Learning how to interact with customers is something that anyone starting any business must master. It's an amazing opportunity to be able to learn the ropes at an established company and then employ your expertise at your own company.

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.