Quote

Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.

Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.

Innovation happens because there are people out there doing and trying a lot of different things.

Innovation comes to you from creators who do have a vision and a passion, and that is how we succeeded.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

Innovation is serendipity, so you don't know what people will make.

Companies have too many experts who block innovation. True innovation really comes from perpendicular thinking.

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.

Companies have to be innovative in leading with values the same way they have to be innovative in their products and services.

A sustaining innovation makes better products that you can sell for better profits to your best customers.