Used games allow more people, specifically younger people, to become game fans because of the lower price point.
Sentiment: NEGATIVE
Everybody is playing games. There are games now for pretty much every age, every demographic.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
The reason our games generate so much revenue is because we're stupid enough to charge $60 for a box or $50 for a download or something. You need used games because most people can't afford those prices.
Games are work. There are economies popping up in games now because people value them.
Video game fans are like nothing else. You can do so many movies or so many TV things, but video games is where there is just everyone.
People love to say we get paid a lot of money to play a game, but it stopped being a game when you start getting paid.
I have got no problem with used games. I've bought plenty of used games.
I think the mainstream gaming industry has a very narrow focus on the young male audience. There are plenty of other people out there who enjoy playing games, but if you walk into most game stores, there's nothing on the shelf for them. I mean, imagine if you could only buy cheeseburgers and nothing but cheeseburgers in every restaurant?
A lot of people try to control how you access gaming. You know, they're trying to prevent people from buying games.
The Games are just a nice, positive way to build friendships, camaraderie and, of course, self-esteem. Plus, the Games are a great opportunity for people to participate in sports who normally wouldn't.
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