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Perhaps more than any other, the food industry is very sensitive to consumer demand.

Vegetables are interesting but lack a sense of purpose when unaccompanied by a good cut of meat.

Urban conservationists may feel entitled to be unconcerned about food production because they are not farmers. But they can't be let off so easily, for they are all farming by proxy.

People who have come to appreciate well-sourced and well-cooked food refuse to pay too much for food that they wouldn't want to pay anything for.

Everything in food is science. The only subjective part is when you eat it.

I really see food as subjective. It's a creative outlet. It's something that you do for fun. It's a gray area. It's not black and white or right and wrong.

I find that people in the food world are amazingly willing to talk about what they are doing, even when those things are quasi-legal or taboo.

But really I'm not terribly interested in what I eat.