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There's this large trend - I think the next trend in the Web, sort of Web 2.0 - which is to have users really express, offer, and market their own content, their own persona, their identity.

There is no time and space in the digital world. People chat and collaborate through social networks. Cultural icons garner millions of fans online in locations they have often never been themselves. The boundary between public and private life is now everyone's business.

If you look at a multi-player game, it's the people who are playing the game who are often more valuable than all of the animations and models and game logic that's associated with it.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

In 2007 I was at Facebook, and we looked at some of the social networks in Asia, and they were full of games.

Playing games is the dessert. Our real market is people doing everyday things. Rather than pulling your mobile phone in and out of your pocket, we want to create an all-day flow; whether you're going to the doctor or a meeting or hanging out, you will all of a sudden be amplified by the collective knowledge that is on the web.

It's the beauty of the Web. You can pretend to be anything you want. But people figure out pretty quick if you don't live up to it.

Games have grown and developed from this limited in-the-box experience to something that's everywhere now. Interactive content is all around us, networked, ready. This is something I've been hoping for throughout my career.

Used games allow more people, specifically younger people, to become game fans because of the lower price point.