The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Sentiment: NEGATIVE
Advertising is the greatest art form of the 20th century.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
What you say in advertising is more important than how you say it.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
No opposing quotes found.