Quote

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

The more informative your advertising, the more persuasive it will be.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.