Like Disneyland, luxury retailers have long had to figure out how to overcome customers' natural inertia. Unlike less pricey stores, they tend not to attract idle browsers who make impulse purchases.
Sentiment: NEGATIVE
While stores continue to be a very important part of our business, there is no mistaking the fact that the customers' shopping preference, measured by both traffic and sales, continues to move to a virtual experience.
I get a special joy in knowing people feel comfortable if they see me in Wal-Mart or in a no-frills section trying to get something on a discount.
Customers don't just want to shop: they want to feel that the brand understands them.
I quickly realized that shopping on Amazon had made the idea of parking my car and going into a store feel like an outrageous imposition on my time and good nature.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
There is no doubt that online shopping has fed the craze for speed, because when you can't touch the fabric or try on the outfit, the only emotion you experience is the excitement of the purchase and the thrill of beating everyone else to it.
Consumers are increasingly feeling that they are being taken for a ride.
Consumer habits are key to understanding how to launch a product.
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
In the future, fast-fashion retailers might change their philosophy toward real efforts to create a world of their own. One can only hope.
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