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People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

People buy products, and they want to understand what those things are and how they are applicable to their life.

When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.

On the consumer level, the products developed by entrepreneurs help to provide more and better options that make life easier and more enjoyable in the everyday lives of the public.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

When companies try to guess what consumers want, they essentially make the choice for consumers.

When you focus on the consumer, the consumer responds.