Simple logic dictates that if you cannot even conceive the possibility of leaving a negotiation, then it is preferable never to enter one.
Sentiment: NEGATIVE
Negotiation is not a policy. It's a technique. It's something you use when it's to your advantage, and something that you don't use when it's not to your advantage.
During a negotiation, it would be wise not to take anything personally. If you leave personalities out of it, you will be able to see opportunities more objectively.
The whole concept of negotiating is intimidating to many people.
Everything is negotiable. Whether or not the negotiation is easy is another thing.
Negotiation means getting the best of your opponent.
You can't end negotiations unless you begin them. And you can't begin them if you continually negotiate about the terms to begin negotiations.
Oftentimes, the best negotiations result in a deal that benefits both parties. There are times when you simply want to go for the jugular, but often, you want the other person to feel pleased with the outcome, even if you are the clear victor.
I think each negotiation should be based on what's the best decision - taking everything into account, not taking one thing into account.
I'd like to add that negotiating is not something to be avoided or feared - it's an everyday part of life.
You can only end a negotiation for peace if you begin it.