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I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.

From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better.

I do believe I was put here to tell stories and be creative in that way. It's given my life so much purpose and meaning, and it's ultimately what I live for.

Writing is far too hard work to say what someone else wants me to. Serving it as a craft, using it as a way of growing in my own understanding, seems to me to be a beautiful way to live. And if that product is shareable with other people, so much the better.

One of the things we've always tried to do is help others with our story. Whether it's with the infertility issues, whether it's with the breast cancer, we said we're gonna turn these negatives into positives. And if we can help others by sharing our story, then it's worth it.

To share our stories is not only a worthwhile endeavor for the storyteller, but for those who hear our stories and feel less alone because of it.

I think we're doing the right things for the right reasons. We're not doing it to sell products. We're not doing it to be popular. We're doing it because in our judgment these stories are important to do, and at this length and this much depth.

Let's use our stories to encourage listening to one another and to hear not just the good news, but also the pain that lies at the back of a lot of people's stories and histories.