I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
Sentiment: NEGATIVE
If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.
We all have a life story and a message that can inspire others to live a better life or run a better business. Why not use that story and message to serve others and grow a real business doing it?
I think we're doing the right things for the right reasons. We're not doing it to sell products. We're not doing it to be popular. We're doing it because in our judgment these stories are important to do, and at this length and this much depth.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
I believe that stories are incredibly important, possibly in ways we don't understand, in allowing us to make sense of our lives, in allowing us to escape our lives, in giving us empathy and in creating the world that we live in.
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
It is important to remember that all business has an impact on the lives of real people.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
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