If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.
Sentiment: POSITIVE
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
We all have a life story and a message that can inspire others to live a better life or run a better business. Why not use that story and message to serve others and grow a real business doing it?
In the South, we tell stories. We tell stories if you're in a sales position, if you're in a retail position, you lure your customer by telling a story. You just do.
Sometimes if you tell me what a story is about in just a few sentences, I can tell you if it's going to be a success.
I really enjoy working with people who have come into this industry for what I think are really admirable reasons. People who really want to tell brilliant stories and do it in the most effective way possible.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
I've been in this business now for almost ten years. I've done a lot of stories. I have a pretty good track record.
The purpose of a business is to create a customer.
The truth is, when I got started in this business, it wasn't because I had a full understanding of the importance of the business, but because I thought it was fun. I found it exciting. It fulfilled me, whatever it was that I was looking for.
The purpose of a business is to create customers.