Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance.
Sentiment: NEGATIVE
It's pretty hard to make out what's going to be a commercial success and what's not.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Advertising generally works to reinforce consumer trends rather than to initiate them.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
The more informative your advertising, the more persuasive it will be.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.
The future of advertising is the Internet.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.