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A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.

I think mobile advertising is going to be huge.

Many of the companies in the mobile location space are trying to figure out different ways to tie what they're doing to commerce.

The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world.

We are very pleased with Vodafone's decision to adopt Windows Mobile as a preferred software platform for its mobile business. Together, we will deliver services which we expect will help Vodafone achieve cost-efficiencies while delivering new propositions to its customers, thus making Windows Mobile an even more compelling platform.

It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.

Mobile entertainment is a huge opportunity. We are committed to mobile just as much as we are to PCs.

Windows Mobile enables our industry partners to customize devices according to their customers' needs while including productivity features such as access to e-mail, contacts, calendar, and other critical business information for mobile workers on the go.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful.