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I think putting labels on people is just an easy way of marketing something you don't understand.

I try not to name too many labels - not because it's not cool, but because it starts getting political.

I think labels have been used alot during this election process to divide people, and at this point in time we really need people to come together, and be their own person, come with their own suggestions, and really solve the problems that we have facing this country.

A lot of campaign lexicon is very militaristic - even the term 'campaign.'

That's the thing about business. Facts and numbers and results actually count. It's not just about words as it is in politics.

To be very blunt, I am not really that concerned with what labels get associated with somebody.

You rarely get money out of labels, except for when they open up a budget for a project. Other than that, it's a do-or-die type thing.

Sometimes labeling is only useful, like with OCD. Once you're labeled you can be treated. On other occasions labeling leads to tyranny, like with childhood bipolar disorder in the U.S.

When you create advertising, always start with the words.