When you create advertising, always start with the words.
Sentiment: POSITIVE
What you say in advertising is more important than how you say it.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.