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If you were in Spain or Brazil, most of the population there is interacting with WhatsApp multiple times a day.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product, and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.

'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.

I think we basically saw that the messaging space is bigger than we'd initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.

WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.

Everybody who wants to join 'WhatsApp', we'll go out of our way to build a really awesome client for them.

'WhatsApp' provides phone number-based messaging, and people asked, 'Isn't that what SMS is?' Yes, but SMS is expensive, antiquated, and what WhatsApp did was modernize and level that playing field.

WhatsApp provides phone-number-based messaging, and people asked, 'Isn't that what SMS is?' Yes, but SMS is expensive, antiquated, and what WhatsApp did was modernize and level that playing field. For example, in Europe, if France wants to talk to Belgium, it's extraordinary costly because of border and telecom charges.

It's important for people to have freedom to use whatever product they want. We have no problems with other people using other apps, so long as they keep using 'WhatsApp'.