Traditionally, the sample is always better than the stock you deliver to the store.
Sentiment: POSITIVE
I like quality over quantity.
It is quality rather than quantity that matters.
Taking stock of what you own, when done correctly and thoroughly, helps dampen the urge to shop frivolously.
I have never owned a share of stock in my life, and the only time I've double dipped into anything is at the snack tray.
It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.
I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.
Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.
I had to realize that the use of samples has its rules, too.
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