I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets.
Sentiment: NEGATIVE
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
I buy my produce at the local farmer's market, which is actually cheaper than shopping at the grocery store.
I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly.
I will go out of my way to avoid the shopping crowds and the extreme consumerism - I hate all that.
I'm not a consumer. I hate buying clothes. I don't have a mobile. I just don't need things. I don't like things.
I'm an incompetent consumer. I have two settings: Buy and Don't Buy.
I think of myself as just another consumer.
When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers.
I'm caught up probably just as much in the consumer culture as the next person.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.