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Customers want good value, but they care more than ever how food and clothing products are made.

We provide food that customers love, day after day after day. People just want more of it.

Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.

It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.

Customers are very demanding and well informed.

A lot of restaurants serve good food, but they don't have very good service.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

I have a feeling that there is a gap in the food retail market - a niche below some of the current budget operators such as Aldi and Lidl.

Bargain... anything a customer thinks a store is losing money on.

People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.