As the ratings go up, so does advertising revenue.
Sentiment: NEGATIVE
The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.
I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.
Sales may lead to advertising as much as advertising leads to sales.
Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.
It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Advertising generally works to reinforce consumer trends rather than to initiate them.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.