I sometimes look around that studio in the middle of commercials and think, 'Really?'
Sentiment: NEGATIVE
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
Commercials capture your attention, that's all.
In the studio, I do try to have a thought in my head, so that it's not like a blank stare.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
That's why I've always been appreciative of truly creative radio commercials.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
I have a rough idea when I walk into a studio though.
When we moved to L.A., I started going out for more commercials, and then one day they emailed me a movie script. The first thing I said was, 'No way. I love commercials.'
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.