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SK will evolve and develop based on its corporate culture and human resources.

The aim of SK's fundamental change is to increase happiness and share it with society.

SK will remain the strongest supporter to help creative economy centers become the backbone of the Korean economy.

SK Group will work to be reborn as a group embraced by the public.

It's cool to go places where working people are happy.

I'm a big believer that if you're happy and your employees are happy, your customers are going to be happy. If you're unhappy and your employees are unhappy, there's no way your customers are going to be happy.

Your employees have lots of opinions about everything - your strategy and vision; the state of the competition; the quality of your products; the vibe in the workplace. There are tons of things you can learn from them.

In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

Employees can make happiness when they maximize their brainwork voluntarily and enthusiastically. Management should focus on setting up an atmosphere.

If you have a workforce that enjoys each other, they trust each other, they trust management, they're proud of where they work - then they're going to deliver a good product.