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YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

YouTube has changed my life in a huge way. I mean, I wouldn't be able to pursue music and do what I love each day if it wasn't for the YouTube platform and for the people who watch my videos and share them.

Distribution has really changed. You can make a record with a laptop in the morning and have it up on YouTube in the afternoon and be a star overnight. The talent on YouTube is incredible, and it can spread like wildfire. The downside is that it's very hard to convince the younger generation that they should pay for music.

YouTube is a good way to discover new music now because it comes up with that thing at the side with other artists you might like.

I don't know why, but there's something about YouTube that just makes it so awesome. You can go on there and find anything. There are actually really talented people on YouTube.

At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.

If you can't stop singing as you walk through the halls of your house, or you love performing in your local talent show, YouTube is such a good platform to share that side of you. It's a place for people who have passions, and the audience is people who appreciate those passions.

On YouTube, when you have a big viral success with a song that isn't your own, the natural inclination for most YouTubers is to keep doing that. What you really should do is show people that you actually have substance and can write your own music.

YouTube has become more mature, both as a platform and as a community. So much content has been added in almost every conceivable category that there are no more free passes on just getting there first. I think there are greater expectations for audience participation, the kind of participation that makes a real impact in a show's community.

I'm so fascinated by YouTube culture. I have no idea how it's working, but more and more people are becoming Internet famous, and it is because it allows you to have an atmosphere in which you feel comfortable to be yourself, which you might not get otherwise.