Quote

Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.

It's not enough to tell people to be creative; they need to know how, and what to create.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

The very essence of the creative is its novelty, and hence we have no standard by which to judge it.

Creative things have to sell to get acknowledged as such.

I'm creative; I'm not re-creative.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

To me, creative work is labor, like any other kind of labor. It's got value, and it takes your time, and it's useful to people, depending.