Quote

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

— David Ogilvy

Sentiment: POSITIVE

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✓Similar Perspectives

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

— Marshall McLuhan

I do not read advertisements. I would spend all of my time wanting things.

— Franz Kafka

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

— Jaron Lanier

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

— Susan Wojcicki

When you think about advertisements, it makes sense that they want to hold and retain our attention.

— Allen Klein

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

— Dick Wolf

Editorial outfits are now advertising agencies.

— Tina Brown

One Ad is worth more to a paper than forty Editorials.

— Will Rogers

✗Opposing Perspectives

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

— Henry Ward Beecher