We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.
Sentiment: POSITIVE
To me, creative work is labor, like any other kind of labor. It's got value, and it takes your time, and it's useful to people, depending.
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
I look at building business as a creative process that I enjoy.
Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.
Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.
Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
If it doesn't sell, it isn't creative.
I think sometimes there are negative connotations for those who have a business mind as well as a creative side.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.