The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
From George Lois
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
There's no such thing as a cautious creative.
When you create advertising, always start with the words.
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
8 perspectives
6 perspectives
5 perspectives
4 perspectives
2 perspectives
1 perspectives