What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
Sentiment: NEGATIVE
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple took the edge off the word 'computer.'
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.