Cutting prices or putting things on sale is not sustainable business strategy.
From Howard Schultz
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'
Starbucks has changed the rules of engagement for the music industry.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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