Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.
Sentiment: NEGATIVE
People think about their business instead of their products.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.
Business is constantly changing, constantly evolving.
We're living at this funny time, where we're all urged to express ourselves as unique individuals, but on the other hand, we share a limited set of tools for doing that. It's easy to feel like nothing more than the sum of your consumer choices.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
People buy products, and they want to understand what those things are and how they are applicable to their life.
All the social things the consumer has gotten used to are being applied to business.
Well, the sales of our products clearly demonstrate their value to businesses and to individuals.
I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.
No opposing quotes found.