You get to a point where the factual adjudication doesn't matter because there are all these other outlets that are far less responsible, all talking about the ad, some of which have a political reason for promoting it.
Sentiment: NEGATIVE
When you don't have accountability, there's no limit to the things that people will say. One of the restraints on the vitriol and the filth that so often is part of the American political debate is that candidates have to stand by their ads.
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.