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The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

I warn you against believing that advertising is a science.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I can not think of any circumstances in which advertising would not be an evil.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.