I prefer to see a good exhibit sponsored by a brand than a bad exhibit due to lack of funds.
Sentiment: NEGATIVE
You cannot always make such big exhibitions, because they consume too much time and energy.
Shouldn't a great museum foster serious seeing before all else?
Museums are like sports stadiums, hotels and hospitals: they are in the category of captive-audience dining.
Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.
Most museums - with all their burdens to pay for exhibitions, administration, and security - really don't have any money really to acquire art, with few exceptions.
Owners of valuable works of art don't give to institutions that don't provide good air conditioning and have good shows.
I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
Museums are like the quiet car of the world. It's a place you can come to escape, where there's authenticity, there's uniqueness, there's calm, there's physicality.
I wish I could compete again, but my good feeling is, these competitions are better as exhibitions.
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