I don't really like to talk specifically about customers by name - but we work with nearly all the leading manufacturers of consumer products worldwide and at quite a detailed engineering level.
Sentiment: POSITIVE
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
Your company is a product. Who are its customers? Your employees, who use it to do their jobs.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.
Customers are very demanding and well informed.
I like to see people enjoy using my product. This is the mission of an engineer.
When you know who your customers are, that can give you an edge on the competition.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
We are working with the power industry all over the world. We are meeting customers in aerospace and getting them to tour our plants.