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Learning about and from your customers isn't always easy and requires a commitment to continual observation.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

It is customers that decide if we succeed.

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

We need to take excellent care of our customers, and do so at a profit.

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

It's so important to experience what your customers are experiencing and listen to their suggestions.

When you know who your customers are, that can give you an edge on the competition.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

The first step in exceeding your customer's expectations is to know those expectations.