Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Sentiment: NEGATIVE
Advertising is the art of convincing people to spend money they don't have for something they don't need.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Advertising is the life of trade.
Advertising is an environmental striptease for a world of abundance.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.