Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Sentiment: NEGATIVE
I know half the money I spend on advertising is wasted, but I can never find out which half.
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
What you say in advertising is more important than how you say it.
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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