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People come to Cannes just to advertise their films, not with a particular message. But the advantage is that if you go to the festival, you get so much press coverage in three days that it advertises the film for the rest of the year.

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

Cannes is a circus, so you have to have fun with it. Everything suddenly becomes funny. And the promotion of a movie - that's where you really need to be a good actor. You need to make journalists believe that what you're saying is just for them and you've never said it before, even when you're talking about the same film over and over again.

You hear people saying, 'Oh I'm so tired, I've had enough of Cannes.' How can you have enough of Cannes? It's just the best place to be, like a fairytale.

Cannes is a sort of gladiators' arena, and that's the fun part of it. When you accept to come here to open the festival, you know you are going to be criticised. I have no problem with the fact that I expose myself and the movie, and it's normal that I can disagree with the way some people feel.

If you approach Cannes with a sense of humor, nothing is that bad. You have to take it for what it is; otherwise, it's silly.

As a director, or just a film fan who wants to enjoy the festival, Cannes is the worst place to be. But it must be a paradise for distributors and importers.

Awards sell tickets, and they're a clever publicity stunt.

As the ratings go up, so does advertising revenue.

When I have to go to Cannes, that is boring to me.