If you choose a market that already exists, say, networking equipment, you have to compete with an established company like Cisco. Even if your product is marginally better, Cisco can fudge it and outsell you.
Sentiment: NEGATIVE
Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.
It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.
Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.
We want to make as big a market as we can with our current product.
Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market.
If you change the rules of the market, you can be more successful than your competitors.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
The big companies are like, It's so good but we don't know how to market it.
I think in just about any business the low cost competitor is always going to have an advantage.
A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.