The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
Sentiment: POSITIVE
A magazine is simply a device to induce people to read advertising.
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
The American advertiser has made the superior American magazine of today possible.
The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.
People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
You look at, like, a 'People' magazine, which used to be a really good, you know, nice magazine you could go to for real stories. It wasn't like a 'Star' or an 'US Weekly' and they have somebody with plastic surgery on the cover, Heidi Montag. And it's obviously what consumers want, because why else would they be doing it?
Magazines at some point become hostage to their own success.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.