The American advertiser has made the superior American magazine of today possible.
Sentiment: POSITIVE
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
A magazine is simply a device to induce people to read advertising.
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Most women's magazines simply try to mold women into bigger and better consumers.
Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does.
There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.
Magazines at some point become hostage to their own success.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
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