It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
Sentiment: POSITIVE
The American advertiser has made the superior American magazine of today possible.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect.
While technology efficiently delivers news stories to our desktops, laptops and mobile devices, magazines are all about context - how ideas and images are presented in relation to one another and within a larger point of view.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.
A magazine is simply a device to induce people to read advertising.