Quote

Newspaper reporting is really storytelling. We call our articles 'stories,' and we try to tell them in a way that even people who don't know all the background can understand them.

God, newspapers have been making up stories forever. This kind of trifling and fooling around is not a function of the New Journalism.

Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.

Speaking generally, people who are drawn to journalism are interested in what happens from the ground up less than they are from the top down.

Journalism is a craft that takes years to learn. It's like golf. You never get it right all the time. It's a game of fewer errors, better facts, and better reporting.

From the beginning on, newspapers have prospered for one reason: giving readers the news that they want.

If people in the media cannot decide whether they are in the business of reporting news or manufacturing propaganda, it is all the more important that the public understand that difference, and choose their news sources accordingly.

I started in business journalism from the outside, so when I started writing about markets and business, I was struck by the fact that markets seemed to work well even though people are often irrational, lack good information and are not perfect in the way they think about decisions.

Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.