I think audiences ultimately want something new. I think the business model for a franchise is such that it's very low risk because you have data and studios love data.
Sentiment: NEGATIVE
I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.
It took me a while to understand the meaning of a franchise: the reasons why you see lawyer, doctor, cop shows. It's not because anyone in their right mind says, 'You know, what's the most fascinating thing in the world?' It's because you need something new that happens every week in a frame.
I think the executives at the studios today realize that it's easier and safer to go the - to some known territory which is a remake of a successful film. It's less chancy than taking a fresh idea.
I do think that in order for a company to be interesting to the investment community, there needs to be a plan; there needs to be a bigger retail footprint. There needs to be this idea - DNA, lifestyle, words I hate.
A franchise is dictated on the success of doing one film right, so if you can get it done correctly, you've got a chance of something else, but sometimes it just doesn't work that way. Ideally, it's insurance for the future; if you can do something, if you can find a character that people really do like, then you're very lucky.
Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.
I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a franchise and do well, that's a very strong driving force.
I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.
There's nothing magic about working with franchisees. What you have to do is help them improve their business.
Ultimately, only audiences decide what's a franchise.