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I don't really follow market research. In the end, I respond to my own instincts.

When the product is right, you don't have to be a great marketer.

Most people might just as well buy a share of the whole market, which pools all the information, than delude themselves into thinking they know something the market doesn't.

I'm not a marketing person. I don't ask myself questions. I go by instinct.

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

I think it works differently for everyone. Some people do amazing things with research, but for me, it just gets convoluted, and I start to think too much.

There is no sense in getting excited by market cap because it is a tool.

The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.

Never, never try to scope the market.